MICHEL MARTIN, HOST: It started at block parties in the Bronx, and it grew into a global force. Then I ask,”What is the book about?” If the class cannot answer, then the pitch has a problem. THE SUGARHILL GANG: (Rapping) I said a hip, hop, the hippie, the hippie, to the hip hip hop, you dont stop the rock. In that moment, we all learn what an effective pitch sounds like. Sometimes the entire class will ooh and ahh. The business development benefits of having a good sound bite are as follows: it prompts a deeper conversation on the how you achieve results for your clients. Then present the pitch in 25 words or less. SoundByte Studio is a unique professional home recording music studio based in West Sussex offering full production recordings along with online mixing. When teaching this I’ll have the writer go to the front of the class and present their elevator pitch. The writer can say the genre (fiction or non-fiction genre) and the title. It is also called creating the “elevator pitch” or the “Hollywood pitch.” The goal is get the marketing department to exclaim, “We can sell that without any problem!” And ultimately to get a consumer to say, “I want that” or “I need that” or “I know someone who should have that.” Our online series SOUNDBYTES features the highlights from that gathering: insights and words of wisdom shared by people with. But it can take hours to craft that pitch. From VO and edit/mix to original music, post-production, and ADR. You have less than a minute to make that hook work. ATL // We love what we do & were great at it. This is one of the keys to creating a marketing hook that makes your idea sellable in today’s crowded market. Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?
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